Why you need a retail interior design professional
When it comes to your store’s interior, you need a professional on your side, a designer who understands shopper theory and the role space-planning and retail atmosphere plays on in store sales generation.
Retail design is more than just choosing paint colours. Regular residential, and even corporate, interior designers may be good at creating pretty spaces, but retail designers need to know how to do all that as well as create spaces that facilitate sales for their clients.
Retail designers need to create spaces that are beautiful, memorable, atmospheric, tactile, practical, cost-effective and conducive to encouraging buying behavior – all at the same time.
At Creative Shop, we work with a team of experienced retail designers and interior architects to conceptualise retail interiors that both capture the essence of our client’s brands, and improve our customers’ in-store sales though effective, floor-space-and-sales-optimising retail designs.
Our design team travels widely and frequently to retail industry and design trade shows and networking events all over the world to keep up to date on the latest retail design trends, technology and shopper trends.
Our designers meet with our clients face to face at the start of each project to establish a deep understanding of each client’s brand, business model and target market.
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We know, your shop design is an extension of your brand. And, as a retailer, your shop fitting is one of the most important – and most expensive – items in your marketing budget.
That’s why we like to think of our design team as more of a branding agency than a mere drafting department.
After all each member of our design team is well-versed in:
- interior design
- lighting design
- retail design trends
- colour theory
- shopper theory
- market research
- branding design
- modern shop fitting materials
- retail space planning
- multisensory retail design
- 3D renders
Our multi-skilled design department is also responsible for designing custom furniture, check-out desks and unique point of sale displays to add elements of interest and personality to your store’s overall aesthetic.
Our designers will also advise on multisensory retail design techniques, such as the role ambient lighting, music choice, audio-visual screens and even engineered scents play in an effectively designed retail experience.
Furthermore, our designers will suggest ways you can include shopper analysis and sales-driving technology, such as ad serving beacons, NFC scanners and digital coupons as a part of your retail design plan.
Our interior architects and draftsmen work with cutting-edge design and rendering software to illustrate all our retail designs and floor plans. We present our customers with high resolution 3D renders and walkthroughs to help you visualise you future interior design.
Contact Us For A Free Retail Design Consultation