Benefits of Retail Design for Shops
With the rise in popularity of online outlets, professional retail design and shopfitting is more important than ever. A brick and mortar store has to make up for a great deal of disadvantages when competing with online or digital competitors. They’re more convenient in just about every way including the fact that consumers don’t need to find parking or wait in a queue to pay for their goods. So how can interior design strategy make up for these things?
In the first place, research has shown that the use of space, music, lighting and colour plays a significant role in the degree of customer loyalty or repeat business which a store can expect to enjoy. Essentially it’s about comfort and convenience. Traditional brick and mortar retailers can limit the negative effects of waiting in queues or locating desired goods by ensuring these elements are professionally established to maximise the consumer experience.
Most consumers trust traditional retail outlets more than their digital counterparts. They find it more reliable to deal with other people face to face in case something happens to go wrong with a purchase or the goods on offer themselves. Traditional retailers need to take that single advantage and use it to create a large network of regular customers to prevent loss of income to digital retailers.
According to a detailed analysis published on the topic via www.academia.edu, by researcher Mohammad Rasel Mia, entitled “Investigation of the impact of store interior design on consumer purchasing decision”, Mr Mia noted in his findings that, “Product arrangement in the store is another component of interior design which has direct effects on the consumer’s purchasing behaviour.” This is something store owners have known for a long time but it’s always important to stay on top of the latest research.
Professional retail design for your store is an important investment which pays dividends in the long-run and can be the difference between success or failure against digital stores or other nearby traditional competitors.